Career

Music & Intelligence: Will Listening to Music Make You Smarter?
Will listening to music make you smarter? Will learning to play a musical instrument make your brain grow larger than normal? Questions like these ones have been popping up all over the place in the past few years, and not just in scientific...
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Distance Education while Living Abroad
I first discovered distance education in 1998 while my wife and I were living in the eastern African country of Uganda. After several years away from school, I had decided that it was time to go back and work on a graduate degree. At first, I...
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Internet-Marketing

Top 5 Search Engine Optimization Mistakes
There are a lot of ways to promote your website and, unfortunately, a lot of these methods are mistakes. Here is a list of some of the more common mistakes (often referred to as Black Hat SEO) that you should steer well clear of. 1. Bad...
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Where’s Your Web Site?
This simple question can take on several different forms, but if you have your own web site, all are equally important. Don’t worry, this isn’t a sales letter, and it’s well worth a read. That opening question can mean “where is your web site...
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To Link OR Not To Link...?
To Link OR Not To Link...? by Ed Duvall Sometimes it's hard to tell a good idea online from a bad one. Take for instance the idea of search engines adding in the factor of link popularity to their relevancy ratings. Sounded great at...
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How To Drive More Hits To Your Website And Increase Subscription
What is SPAM? Why so many people hate it and yet so many people do it? SPAM is actually known as Unsolicited Commercial Email, it's just like the junk postal mails you receive everyday in your mailbox. The only difference is that sending junk...
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Marketing ARTICLES:

The Increasing Power Of Publicity - and how it can benefit your business.
The call came into my office and the voice on the other end was very energetic, almost giddy: "I have finalized my marketing budget and need your help launching an advertising campaign for my new product," he breathed. "Congratulations," I...
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Frugal Marketing
You want to market your business but you don’t want to spend a lot of money. You may be just starting out and have precious little capital or you may have a successful business but want to spend as little as possible for the greatest results....
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Hooked On Books? Write A Book Review For Your Target Audience
If you are burned out with writing how-to articles to promote your business then consider writing a book review. I recommend you write a review about a book you enjoyed that is related to your products or services. Your review, of course, will be...
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For All Those People Who Struggle With Benefits and Features
For Everyone Who Has Ever Struggled Sorting Out Benefits From Features - "SWAT Them!" SWAT is not actually an acronym. It is a compaction of the question "so what?" You see, one of the biggest problems that even experienced copywriters and...
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