Career

Does Your Career Change Itch -- or Burn?
Two weeks ago, I received a newsy email from a former client. Dan gave me the scoop on his life and new love, and ended by saying that while work had improved, he was feeling the itch again to go after career change. He would soon give me a call...
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Time to start a new career?
Your career choices might need reconsideration when your career offers few opportunities to personal development and you find it hard to get out of bed in the morning. Then it might be the right time to consider new career choices, working at...
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Internet-Marketing

How To Test The Body Of Your Sales Copy For Weaknesses
Your sales copy is the life source of your business. If your sales copy isn't pulling in a decent conservation rate, then your business is suffering. In this article, we are going to go over an effective way to test the body of your sales...
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The 2 Best-Kept Secrets Of The Internet
It's a difficult creating a website that brings you business. It's full-time job where things seem easy at first but as soon as you start to explore the possibilities and appreciate the complexity of the task at hand it can soon start taking up...
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Marketing Automation For Small Businesses And Web Entrepreneurs
Many Internet marketers wonder how they spend less time marketing their website so they can focus on delighting their clients and developing better marketing strategies to improve sales. They often ask: How can I be efficient as...
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Are Your Emails Being Heard
Yes, the headline is spelled right. What if you had a way to make your clients remember you and your e-mail. In order to do this, you would have to do something different that virtually no other online marketer is doing. That should be easy...
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Website Promotion - Pay Me Now...Or Pay Me Later
In the past couple of years, it has become apparent that the methods of website promotion are growing, and the competition on the internet is heating up! Tons of people are focusing the majority of their time to promoting their website....
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“Super Verbs” Really Move Your Copy
Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by boosting the quality of verbs you use. Verbs show action, and the way you describe that action can have a dramatic bearing on your readers. Why would you...
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Use Product Research to Position Yourself as the Expert
You have an idea for a new product or service, want to get feedback from prospects and position your firm as the experts. How do you do this when you haven’t ever provided the particular service or sold the product? Let’s say you are in...
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Long Sales Letters vs. Short Sales Letters
Everywhere I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive countless newsletters on copywriting and marketing, and they are all still debating the issue. I doubt that the...
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