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Feature business Article: Ten Ways Your Chamber of Commerce Can Help Your Crafts Business Grow
Joining your area's Chamber of Commerce can be a smart move for your jewelry or craft business. Because businesses that participate in this group promote each other and work together, your own business can grow and prosper quickly. Here are just a...
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Career

Internet and Education—One Mom’s Perspective
What is all the hoopla about children needing to be exposed to computers and the Internet? Let me share my experience. My child isn’t a genius. Most aptitude testing has revealed that she is of average intelligence. But somehow this child has...
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Healthcare Management: A Burgeoning Industry
In an uncertain economic climate, job security is a valuable commodity. But many careers that previously seemed recession-proof have been downsized, outsourced or shipped off to foreign countries. The trick is to find an industry in which the...
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Internet-Marketing

The Fatal Attraction of Online Marketers
Suppose you were offered 263 links coming into your website from 263 other websites all in one fell swoop. Everybody knows that the more inbound links you have, the higher you will rise in the search engine rankings. Suppose further that...
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X-Ray Specs, Turning 30 and Achieving Website Success
I was writing the final chapter of my book on website marketing a few weeks ago and was wondering how far I'd progressed with it in the past nine months so I ran a word count. 44559 words. And you know what this told me? Precisely nothing....
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Pay Per Click Search Engine Marketing - Starting A Campaign
Pay per click advertising is an on-going and growing arsenal for all entrepreneurs world wide. Whether your have a small business or a large business, buying a search engine placement is definitely the way to go. Why fight a never ending...
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Reach Your Web Site Goals By Attracting the Right Visitors (Part 2 of 2)
An important question to answer when creating or revising a Web site is "What are the goals of this site?" because the answer will drive your site design and marketing decisions. In Part 1...
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Marketing ARTICLES:

Small Business Marketing Magic
Once upon a time, in 1969, there was a young woman who had a dream of starting her own company. She had ideas, talent and work ethic to spare but what she didn't have was cash. After careful research she found that marketing would cost more than...
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To Be Successful Sell to Wants not Needs
My mother used to tell me, tongue in cheek, that I never wanted anything in my life– everything I asked for was something I needed!! Think about it. We say, “I need a new car.” “I need to go on vacation.” “I need someone to clean my house.” ...
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Lumpy Mail Gets Your Message Through
When it comes to your gravy, lumps are bad. When it comes to getting your marketing message through the mail room, past the gate keepers, and onto your buyer’s desk, lumps are just the ticket. I love direct mail for small business marketing and I’m...
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Reach vs. Frequency: Is it better to reach 25 People Four Times or 100 People Once
Reach and frequency are terms generally used when planning advertising campaigns. However, the concept of reach and frequency applies to any promotional activity you undertake: direct mail, direct selling, and even networking. Reach is the...
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TIPS FOR LAWYERS: Creating Effective Habits in the New Year.
It's that time of year where we all feel enormous pressure to make resolutions for personal and professional improvement. Lawyers are no exception! The problem is too often we set the new goals without a real plan of how we're going to avoid...
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Negotiate Better Job Offers with This Twelve-Point Checklist
You’ve been through an employer’s interview process successfully and have now been extended a job offer. And you think the offer could be better. If that’s the case, read on to find out cutting-edge strategies that’ll help you negotiate a better...
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