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Feature business Article: Phone Interviews: Prepare to Ace Them!
More companies are saving time and effort by doing initial telephone interviews before committing themselves to hours of time assessing and evaluating applicants. They are doing this because, frankly, it's a good way to save a team's time from...
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Career

Workplace Melodrama--A Flair For The Dramatic
A flair for the dramatic is a theatrical term used to describe an actress or actor who has a talent for melodrama, characterized by intensely enacted interpersonal conflict and exaggerated emotions. The central figure in a melodrama is the hero,...
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The Retail Cardiac Chain of Survival; or, How to Survive a Heart Attack at the Mall
What if your customer suddenly clutched his chest and passed out in front of you? Do you know what to do? The federal Cardiac Arrest Survival Act (CASA) states that "A successful chain of survival requires the first person on the scene to take...
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Internet-Marketing

How Can You Can Go From Zero To Hero Overnight? Viral Marketing!
Everyone has heard about viral marketing but what is it and how long will it survive? Viral Marketing is the creation of a message that is self-perpetuating and hence distributed exponentially after its release. The Internet is full of many...
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How To Triple Your Banner Click-Through-Rates
Have you noticed that your banner ads rarely get clicked on? Banner ads used to be a very effective method of advertising, but the web has become bloated with banner after banner. As a result they're largely ignored today. But did you know...
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How to Sell Your Product on the Forums?
1. Your signature file: Most of the forums allow you to carry a 4 - 6 lines of signature files with your name. So these files appears below your name when you answer a forum thread. Most people advertise about their product. Don't do that....
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7.5 Ways To Get More Sales Through Your Web Site
Yes, apparently - websites are supposed to make money! Somebody came up with the strange idea that it's really not enough to spend thousands on your site, hundreds of hours creating the content and then sitting back to admire you, and your...
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Marketing ARTICLES:

Lumpy Mail Gets Your Message Through
When it comes to your gravy, lumps are bad. When it comes to getting your marketing message through the mail room, past the gate keepers, and onto your buyer’s desk, lumps are just the ticket. I love direct mail for small business marketing and I’m...
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Hate To Burst Your Bubble: Identifying 6 Common Internet Scams
If you`ve been online for more than a week, you`ve probably already seen them. Ads that promise great wealth, in little or no time, for little or no work on your behalf. They then go on to tell you how simple and easy it is to work from home,...
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How To Write A Newsletter Without Being A Writer
One of the best ways to stay in touch with current and past clients, colleagues and fans, is to publish a regular newsletter. Whether you use a HTML template tool like Constant Contact, simply create a good looking text email to send out to your...
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Postcards Make It Rain Referrals
One of the simplest ways to expand your marketing efforts is through the consistent use of postcards. Create a list of narrowly targeted prospects and then hammer away at them with powerful marketing messages. One of the most effective ways to...
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Effective Networking Skills: Taking Your Job Search To A Whole New Level
Your network consists of family, friends, neighbors, co-workers and former employers. It also consists of your dentist, your barber or hair stylist, your accountant and your local grocery store manager. Networking is not only who you know, but who...
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Successful Management Starts With You
It always starts with you! Yes, it does start with you. You are the boss, manager, or owner, and thus you are most responsible person in this business. Good new is that by just reading this book, you have started to take action and responsibility...
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