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Feature business Article: Visa & MasterCard Raise Credit Card Processing Rates
Visa & MasterCard have raised interchange rates again effective April 2005, but before we explain the increase lets look at what comprises a discount rate as these credit card processing rate increases are not simple. The discount...
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Career

Two Leadership Traps: How To Avoid Them. How To Get Out Of them (Part 1)
PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to...
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State Academic Standards and Your Child- Did You Know?
Public education in the United States has never been equal for all students. It appears that those school districts located in wealthy communities have a bit more resources than those in poorer communities. Today more than ever, parents need to step...
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Internet-Marketing

3 Tips For Writing Content That Will Make You Sales
Content is king. Without content your website is an empty shell, a skeleton with no flesh, an empty vessel. Content can redeem the worst designed website. The right content can make your phone ring off the hook and flood your inbox with people...
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Search Engine Optimization --- An Overview
Search engine optimization is one of most popular online marketing tool for any website. With most websites looking forward to increasing the online sales of their products/services, search engine optimization can be a very cost-effective tool...
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Breathe New Life Into Your Half-Dead Website By Using Words That Sell
This article may come as a surprise to you. Especially since it is written by a web designer. Let me explain...... Rescue Your Web Site from Boring Words and Poor Design. The difference between a successful website design and a site...
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3 Simple Ways To Dramatically Improve Your Website
Before you start worrying about marketing your website on the internet it always pays dividends to look at the website itself and get the fundamentals right before looking to shout about it from the virtual mountain-tops. You may already...
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Marketing ARTICLES:

How To Create A Brand That Sticks
Most people, when they hear the word branding, think logos - but in fact, branding is really much more than that. A brand involves blending the image, purpose, and focus of your business, with your core marketing message, and coming up with...
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You Won't Make Dollars If You Don't use 'Ad'Sense
As the dust settles and the excitement caused by Google's AdSense gives way to the normal, everyday routines of old, it's time to put some serious thought into how you can "milk this cash cow" on your own web site. For the past couple months...
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What's In It For Me
I'm sure most, if not all of you, have heard the term sell the sizzle, not the steak. But what does that REALLY mean? In any market your potential prospects have only one thing in mind. "What's in it for me", more commonly known as WIIFM (or...
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Why Insight and Flexibility is More Important than Perseverance in Marketing
Marketing successfully requires not only insight into how a product or service can be successfully marketed but also flexibility into the marketing of a product or service. This is one of the marketing principles that doesn't seem to be taught...
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Showing Appreciation to Workplace Un-Sung Heroes
Millions of Un-Sung Heroes are born every minute! They are found everywhere—on street corners, in our homes, offices, and communities—wherever there are people in need of rescue. These special people, whose positive actions and initiatives are...
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TAKE THIS CAREER AND SHOVE IT -- IN THE RIGHT DIRECTION!
TAKE THIS CAREER AND SHOVE IT -- IN THE RIGHT DIRECTION! Are you listening to that little voice in your head telling you how much you dislike your job? If not, you may become angry with those around you, when in fact, you'll be angry at yourself...
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