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Feature business Article: The Magic of Thinking Small by Mike Litman
Many of you might disagree and I'm prepared for that. Many 'guru's' might say "Mike, you're wrong." and I'm prepared for that. But what I'm about to share with you has been one of my biggest secrets to my success. This secret has been...
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Career

Mid-Life Perception: It’s Your View That Counts
This is the third in a ten-part series exploring the “Ten P” model developed by Craig Nathanson, The Vocational Coach, to help mid-life adults discover and do what they love. When Murray and Heather Rand of Canada sold their St. Thomas, Ontario,...
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Social Capital A Must For Indian IT Companies To Move Into IT Consulting, Says Professor From George Mason University
Since the mid 1980s, several Indian firms have gained significant market share in the U.S. in software services, IT outsourcing and IT consulting. Prof. Tojo Thatchenkery, Professor of Organizational Learning & Knowledge Management at George Mason...
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Internet-Marketing

20 Sure-Fire Ways To Get People To Link To Your Web Site
Here's some simple yet POWERFUL ideas on how to get people to link to your web site. 1. Offer other web sites free content to post on their web site. Include your link on all of your content. The content should related to your web site...
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Five tips to improve your chances with Google et al.
"Dear David: I just created a website on baby toy safety. What should I do to make sure gazillions of people find me through the search engines?" I can't promise you gazillions, but there are a few things you should do to make it easy for...
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Dollars In The Details!
When it comes to your marketing message, the little things count. Trouble is, you’ll never come to respect how much, until you make a commitment to science. Let me ask you something. Do you practice Kaizen? Kai what? Kaizen is a...
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Maximising Google’s PageRank of your Website to Maximise Traffic
Google uses PageRank to rank your pages. To maximize your rank, you must understand how to work with it. Page rank is defined as follows: We assume page A has pages T1...Tn which point to it (i.e., are citations). The parameter d is a...
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Marketing ARTICLES:

The A-Z of Exhibiting Overseas
Exhibiting overseas is one of the fastest and most cost effective ways to identify the best foreign markets for your products/services. International trade shows and fairs offer opportunities for multilateral contacts and business deals. They...
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For All Those People Who Struggle With Benefits and Features
For Everyone Who Has Ever Struggled Sorting Out Benefits From Features - "SWAT Them!" SWAT is not actually an acronym. It is a compaction of the question "so what?" You see, one of the biggest problems that even experienced copywriters and...
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Four Marketing Myths That Steal Sales
How many times has bad advice gotten you into trouble? Yeah, everybody's saying and doing it, so you jump on the band wagon... and guess what... you get the same results as they get. Maybe it's a comfort to know that you're not the only one who...
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Maximize Your Profits Using Pay Per Click Advertising
You've heard it said a thousand times before... "one of the most efficient and low cost methods of driving targeted traffic to your website is with pay per click advertising". But is advertising on pay per click search engines really...
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Students Searching For A Job
Searching for a job has become easier than ever for those who are graduating from school and looking to enter the workforce. Many schools offer guidance services as well as networking opportunities for graduates looking for work after finishing...
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YOUR JOB INTERVIEW IS LIKE A BLIND DATE
YOUR JOB INTERVIEW IS LIKE A BLIND DATE --it's a meeting between two mutually interested people-- Love is in the air. You know a little about your date and your date knows a little about you. The description of your blind date seems to be too good...
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