Career

TAKE THIS CAREER AND SHOVE IT -- IN THE RIGHT DIRECTION!
TAKE THIS CAREER AND SHOVE IT -- IN THE RIGHT DIRECTION! Are you listening to that little voice in your head telling you how much you dislike your job? If not, you may become angry with those around you, when in fact, you'll be angry at yourself...
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Does Your Career Change Itch -- or Burn?
Two weeks ago, I received a newsy email from a former client. Dan gave me the scoop on his life and new love, and ended by saying that while work had improved, he was feeling the itch again to go after career change. He would soon give me a call...
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Internet-Marketing

How To Turn Freebies Into Sales
You can increase sales and profits by offering freebies to people who buy your main product or service. They increase the over all value of your main offer and in return people feel they're getting more for less. It's important...
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Easy And Simple Steps To Get Listed In Search Engines
Search engines are one of THE best resource for free advertising. Better your web site's search engine position better be the traffic generation. 85% of internet users go to search engines and find the information they want. So you better...
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Build Your Site’s Link Value
Link Value is the perceived value another site will derive from linking to you. The more value they see, the more likely they will be to link. At its basic level, the most immediate value most sites see is a reciprocal link. “You link to me...
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5 Ways To Keep Your Online Customers
1. Stay In Touch Stay in contact with customers on a regular basis. Offer them a free e-zine subscription. Ask customers if they want to be updated by e-mail when you make changes to your Web site. After every sale follow-up with the...
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Marketing ARTICLES:

Advertising - What is the Best Bang For Your Buck?
Marketing something? The answer is in the advertising; the collective word given to attract public attention to a product, item or service for sale. Advertising can be done via many different medians. You can advertise on radio, in magazines...
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Your Headlines Are Your Key To Your Success Or Failure. Do You Know What To Write?
Most professional copywriters would say that headlines account for 80% percent of more of the effectiveness of an ad or sales letter. After all, it's the headline that gets your reader to stop and read further into your sales copy. If the...
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The Big-Pay Off -- Brand Value
Many CEOs and marketing directors find their time wasted evaluating marketing opportunities instead of acting on them. When every possibility is followed, a meandering trail of hit and miss effectiveness is the result. Despite significant...
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For All Those People Who Struggle With Benefits and Features
For Everyone Who Has Ever Struggled Sorting Out Benefits From Features - "SWAT Them!" SWAT is not actually an acronym. It is a compaction of the question "so what?" You see, one of the biggest problems that even experienced copywriters and...
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