Career

How To Pick The Best Career For You, Part 1: Positioning
Want to gain the upper hand in a career marketing campaign? Try using these marketing techniques of Positioning, Exposure and Marketing. In Part One we’ll look at how Positioning or “Coming to a Theater Near You” simplifies and expedites your...
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What You Need to Know about Career Training
You’ve thought a lot about the kind of work you want to do. The duties, the pay, the hours, the environment – everything sounds right. According to the newspaper ads, there is a big demand out there. You find a program that sounds really good. You...
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Internet-Marketing

Google Loosing Fan Base?
"Nothing last forever but the Earth and sky." - from Dust in the Wind by Kansas. Google has spent the last year evolving from a search engine to a giant media corporation. At birth Google was worried about only one thing, search - and that...
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X-Ray Specs, Turning 30 and Achieving Website Success
I was writing the final chapter of my book on website marketing a few weeks ago and was wondering how far I'd progressed with it in the past nine months so I ran a word count. 44559 words. And you know what this told me? Precisely nothing....
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Is it a Real Business or a Hobby?
Do you remember when a home business was typing, ironing, house cleaning or selling crafts? In today’s environment we can do computer drafting, medical transcription, internet marketing and more. When the average person saw a computer for the first...
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10 Great Search Engine Optimization Tools for Your Online Success
The Internet promotion of every company is related to the search engine positioning of the site. The positioning is important for your books, products and services to be easily found online. Search engine position is the place which a site...
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Marketing ARTICLES:

The Increasing Power Of Publicity - and how it can benefit your business.
The call came into my office and the voice on the other end was very energetic, almost giddy: "I have finalized my marketing budget and need your help launching an advertising campaign for my new product," he breathed. "Congratulations," I...
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What Our CAT Taught Me About Marketing!
Toby is one of our two family pets (both cats). He is quite astute, and he has learned one of the most basic tenets of selling - stick with what works! Many of Toby's days are spent perched on the top of my monitor as I work here on my...
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Viral Marketing - Spread the word.
While a virus, in Medicine, is the smallest infectious agent, it is an extremely potent strategy in Marketing speak with similar abilities to proliferate. It is an effective means of advertising and relies on an understanding of what individuals may...
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Honesty is the Best Policy -- Especially When It Comes to Dealing with the Press
As a child growing up in Chicago, my friends and I would often yell at each other, "Cheaters never prosper!" if we thought someone was playing unfairly on our Catholic school playground. In the business world over the years, I've learned that...
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