Career

Personal Training: 3 Powerful Ways to Position Yourself as an Expert
Regardless of what profession you are in, it is critical that people believe that you know what you are talking about! You won't find very many successful lawyers whose clients never win in court, or popular doctors whose patients are continually...
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Juggling Career, Family, Consider Online Education
Finding the time to do it all - career, family, continue education? Having trouble jugging? Some problems in this area that people face are very similar to those of the beginning juggler. According to The Instant Jugglers' Manual, (c)1993 Infinite...
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Internet-Marketing

Unleash The Power Of Perpetual Marketing
Perpetual marketing - A large number of people promoting one web site so they can all receive the traffic generated by each other. For example, you decide to create a free ebook that you will give away to your web site visitors. You...
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The Benefits of Organic SEO (Search Engine Optimization)
If you're going to sell any type of product or service online, you're eventually going to have to optimize your Web site for the Search Engines, in order to boost traffic and sales. Many years ago, it was quite easy to draw effective traffic,...
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Six Reasons Why Your Alexa Rating Is Still Important
1. Additional Exposure For Your Site. At the end of 2003, Alexa.com's results were being closely linked into the listings of its' parent company, Amazon.com. This currently means that when someone reviews your site, it is linked to their...
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Search Engine Optimization: Site Structure and Popularity
In the Global Internet era the industry presence is undoubtedly related to the company online presence. Where is the scope of the online presence limitations and does it refer only to the search engine optimization aspect or it broadens into...
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Marketing ARTICLES:

An Often Overlooked Secret of Marketing and Negotiating for Real Estate Investors Looking for Deals
When you call sellers, what do you say? When you sit down to write a marketing postcard to find deals, what do you write? When you go to negotiate price and terms, how do you present it? These are scary situations and it is not unusual to be at...
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Long Sales Letters vs. Short Sales Letters
Everywhere I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive countless newsletters on copywriting and marketing, and they are all still debating the issue. I doubt that the...
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How to Find the Best Ezine or Website For Your Ad
Great copywriting is one thing. But, what do you do with the ad after you've finished it? For a lot of us it's go to the first ad co-operative we can find and place our ad in several different ezines at once and hope for the best. But, is...
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Why your ads aren’t working
The president of a manufacturing company recently asked me, “Why isn’t my advertising working?” Have you ever been asked this question? Have you ever asked it yourself? Like most marketing communications questions there are no simple answers....
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