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Feature business Article: Student Credit Cards
With graduate debt averaging over £12,000, the ability to spread the cost of further education using a student credit card is obviously attractive. Adding to their appeal is the fact that these cards are relatively easy to obtain. Unlike many...
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Career

Boost your candidacy with these must-follow Resume Writing Strategies
Due to the increasing competitiveness of today’s job market requires the job seeker to be far more aggressive in their overall job search campaign, particularly when developing their career-marketing document – the resume. With a window of...
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Do You Need Help Writing A Winning Cover Letter?
Your cover letter is critical to your success. It sets the tone. It is read before your resume and includes vital information about you that every potential employer needs. If you don’t have a cover letter, or if you have one that is poorly written,...
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Internet-Marketing

8 Tips to Increase Response in Email
Opt in email marketing is no different than normal direct marketing in that small simple changes will increase your response and success. These tips will help with both plain text and html email: 1. Personalize- "A persons name is still the...
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Google Adwords Secrets - Tip #1
Google Adwords Secrets - Tip #1 – Disabling Advert Optimisation Disable the automatic advert optimisation feature (set in your campaign settings) to avoid giving away valuable IP to your competitors. Visit the following link for an...
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Reach Your Web Site Goals By Attracting the Right Visitors (Part 2 of 2)
An important question to answer when creating or revising a Web site is "What are the goals of this site?" because the answer will drive your site design and marketing decisions. In Part 1...
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Anchor Text Optimization
"Anchor text can significantly improve your page relevance. Optimized Anchor text can boost your site ranking and targeted search engine traffic." If you have done some serious reading about your website's optimization, you probably would...
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Marketing ARTICLES:

Not So Stationary Stationery
The elements and functionality of the basic stationery system is changing. With the advent of email, fax, web and cell phones, stationery systems must be adjusted to meet the needs of today’s business. Business Cards The biggest change by...
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Irresistible Click-Me Tools for Marketing
Never mind the irritating, but effective, pop-up window. There is another type of interruption advertising that is much more subtle, much less annoying, and just as effective. It is the negative interruption. A negative interruption is...
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Honesty is the Best Policy -- Especially When It Comes to Dealing with the Press
As a child growing up in Chicago, my friends and I would often yell at each other, "Cheaters never prosper!" if we thought someone was playing unfairly on our Catholic school playground. In the business world over the years, I've learned that...
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To Be Successful Sell to Wants not Needs
My mother used to tell me, tongue in cheek, that I never wanted anything in my life– everything I asked for was something I needed!! Think about it. We say, “I need a new car.” “I need to go on vacation.” “I need someone to clean my house.” ...
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Boy Scouts of America and Leadership Coaching
The Center for Management and Organization Effectiveness talks with Dennis St. Jean, Assistant Director Professional Development Division, Boy Scouts of America, Irving, Texas. CMOE: Having recently attended one of your leadership conferences I...
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Keep Preschoolers Cool about School
Keep Preschoolers Cool about School The first day of school is a momentous occasion for parent and child. Excitement, tinged with uncertainty, fills the weeks before September. Anxious mothers coax awkward five-year-old fingers to tie shoelaces...
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